|BEFORE THE LISTING
1) I will meet personally with a prospective seller
to view the home to find the necessary information to present a marketing
2) Also to discuss their wants and needs, to discuss pricing
strategy and prelisting maintenance, improvements or presentation needs for the
home prior to entering the active housing market. We want the home to show at
its best advantage.
3) Also discuss expectations of the homeowner of me
and my expectations of the homeowner so that we can work as a team to sell the
WORK DIFFERENTLY... AND THE BENEFITS TO YOU."
1. Exclusively by Referral
- Most agents spend the majority of each day
trying to find their next client.
- My day is spent working with you and other
- If I'm getting repeat business and referrals,
I must be doing something right.
2. I'm Full-time
- Because of the nature of my business, I am not
sitting at my desk all day 8:00 to 5:00. When I am showing homes or in an
appointment, I give the courtesy of turning my cell phone off. I will give you
the same courtesy.
- Once the appointment is finished, calls will
- Emails are received through my computer and my
cell phone and will be responded to as soon as I can devote my full attention to
3. My professional opinion will
always be given.
- I have been able to help many buyers and
sellers through the buying and selling process. I know what to look and listen
for and will provide you with information you need to hear, not just what you
want to hear.
4. My clients enjoy service from
me before, during and long after the sale or purchase of their home.
- A total real estate resource. I want you to
feel Comfortable contacting me long after the transaction is complete.
A Comparative Market Analysis takes a look at other
homes in your area which are as similar to yours as possible. The first part of
the analysis lists homes which have sold recently. The second part lists homes
which are currently on the market and will be your home's primary competition.
Pricing your home is your decision.
You will determine the list
price of your home, The market will determine the sale price.
your home to recent sales and to the current competition is the most accurate
way to determine your best list price. The market changes daily and affects
pricing on all homes. (New homes coming on the market, and homes that have sold
and at what price.)
|The 5 factors in selling a
control over everything except location. You should make your decisions on the
other items carefully and wisely, with as much information as possible.
WHAT DETERMINES VALUE?
|What I Say?
|What Any Other Realtors Say?
|How Much You Need to Make from the Sale of
|Original Purchase Price?
|Market Trends (Rising, Falling, Level)?
|Actual Neighborhood and Area Sales Prices?
|Condition of the Property?
THOUGHTS ON PRICING
heard from sellers that have nothing to do with the home's value:
"Another agent said it was worth more."|
"People always offer less than asking price."
"The buyers can always make an offer."
"My neighbor was able to get his price."
"We paid more than that for our home."
THAT DO NOT AFFECT VALUE:
Your original Purchase Price:|
are you paid market value. Markets change and today we have to deal with the
current market conditions which may have changed significantly.
Improvements should be made for enjoyment, not resale. You
cannot add an item to a home, select it to your style, use it, then expect a
buyer to pay the original cost.
The Owner's Need for Money:
owner's need for money or the fact that the owner is moving to a more expensive
area where he/she will have to pay more for a home has nothing to do with the
home's current market value.
The Cost to Rebuild the Home Today
Seller's Personal Attachment to the Property
Certain Types of
Your Last Appraisal!
OVERPRICING YOUR HOME
(Overpricing Can Be Costly)
You will lose the excitement that a new listing
Real estate agents are working with buyers who have seen what
is currently on the market and are waiting for something new to be listed.
Therefore, the most activity will take place in the first 14-30 days of a
listing. Your home will probably receive its highest and best offers during this
time. After that initial period, the only people to look at your home will be
new buyers in the marketplace.
You will lose the most qualified
Buyer's won't be able to "make an offer" because
they probably won't see your property. They will view the properties that are
priced within their purchase power range, knowing that they cannot afford
anything above their price range.
Overpricing helps sell other,
more competitively priced homes first:
Your home may be used to
demonstrate the good value of other properties. Your objective should be to
enter the market in a position that will attract prospects, not drive them away.
home may become stale on the market:
Prospects may wonder why your home
has been on the market so long or if something is wrong with the property, even
if you just lowered the price. You may even have to settle for less than market
You lose a strong negotiating position when your home is on
the market a long time, both financially and mentally:
not "rush" to make an offer on an overpriced property, and you may
feel compelled to accept less when they finally do.